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Ghosting haunts businesses

It has become an all too familiar scenario for many small businesses: a potential employee doesn’t show up for the interview or a new employee, perhaps after a single day or a few weeks, suddenly disappears, never to be heard from again.

 

For businesses already struggling with labour shortages, the phenomenon of ‘ghosting’ has grown into a real challenge as our economy continues to rebuild.

 

“The last time we checked, we had about 30% participation in live interviews,” says Mike Black, owner/operator of Valet Car Wash in Cambridge and eight other locations. “I’m also finding that many people go onto Indeed and apply to dozens of job postings and they have no idea why you are even contacting them because they have so many irons in the fire and are just picking and choosing.”

 

He’s not alone in this regard. According to a survey conducted by the Canadian Federation of Independent Business (CFIB), 37% of small business owners who responded said they have had potential hires suddenly disappear without explanation, while one out of three who’ve hired someone during the last year either had that employee not show up their first day or had them stop coming in shortly after being hired.

 

While salary is a clear motivator for many job seekers, Mike also believes there has been a cultural ‘shift’ as opposed to just an economic one in terms of how people currently look for work.

 

“There almost seems to be a complete lack of courtesy and respect for others,” he says, noting the adage ‘never burn a bridge’ no longer seems to apply.

 

Janice McVey, Manager Partner at the Dean Group which specializes in employment recruitment, says the fact there are so many jobs available and that accountability no longer seems to be there when it comes to referencing, are a few of the key factors.

 

“It used to be that having a good job reference was important and not having one used to be a real impediment,” she says. “Now, again with unemployment so low and good people hard to find, companies are lowering the bar. The job candidate understands that lack of investment from the client’s perspective, so it becomes a bit of a two-way street.”

 

Janice says conducting a short Zoom interview may not necessarily win over a potential employee and make them feel invested enough to sign on.  However, she acknowledges that most companies also no longer have the luxury due to staff shortages to properly acclimate a new employee –spending additional time on training or introducing them to all their co-workers - because they need them to start working immediately.

 

“As a result of tightening up the interview process, they actually lose that ability to truly engage somebody in the role and therefore they can lose them,” says Janice, noting ‘A list’ companies that offer higher salaries and benefits tend to have fewer ghosting issues. “I think what it boils down to is there are too many options out there and therefore people do not worry about not finding a job when they need one.”

 

To help combat this, she encourages her clients to really promote why a person should want to work for them.

 

“You have to make sure what you’ve got to offer is what the candidate is really looking for. You as an employer, have to be clear on why people want to work for your organization,” says Janice. “Because now, they’re interviewing you more than you’re interviewing them.”

 

And if the candidate accepts the job but there is a concern they could soon be looking elsewhere, she recommends reminding them why they accepted the job in the first place.

 

“What was their motivation; if money was the reason, you’re never going to keep those people because they’re going to go to the next guy who pays them more,” says Janice. “I think you’ve got to make sure you’re lining up what it is you’ve got to offer with what it is an individual is looking for.”

 

Mike agrees noting potential employees are paying much closer attention to a company’s core values and how it projects itself, especially online.

 

“You are definitely selling yourself more today,” he says, adding that communication is vital, especially during the initial interview process and explains how his company keeps in close touch with a potential employee once contact has been made.

 

“We stay in constant touch with that candidate, reminding them about the interview and confirming the date and time,” says Mike, adding they have had great success with video interviews which can also lead to an in-person meeting depending on the position they’re trying to fill.  

 

Also, he says that close communication continues for the first few months after a new person has been hired.

 

“You really need to build a relationship that makes them feel welcomed and appreciated, and make sure they have everything they need,” says Mike. “You also have to be aware of how your employees are interacting with your new hires because they can play a major factor on whether they will stay or leave. It only takes a couple of bad apples to taint someone.”

 

Janice agrees, explaining leveraging your internal network can help an organization retain new employees.

 

“Your best salespeople as a good organization are your current employees,” she says, adding the pandemic has made the work of HR departments even harder. “I’m afraid the downside is they haven’t been able to do some of things that helped with engagement of candidates like they used to.”

 

When it comes to recruitment, Mike has purposely entrusted that responsibility to someone else in his organization.

 

“If it’s not something you’re comfortable with, you really have to delegate it to someone who is,” he says, adding each January his company conducts an analysis of its turnover rate during the previous year. “We compare it with previous years to see if we’re getting better or worse. If we’re getting worse, then we really need to look at why and look at solutions as to why that rate when up.”

 

 

Employment turnover at a glance: 

 

  • More than one-third of Canadian companies (35%) say employee turnover has increased compared to last year, a significant rise from the nearly a quarter (24%) who said the same thing in 2021.
  • According to the survey, employee turnover costs companies an average of over $41,000 each year (including the cost to rehire, lost productivity and more). Those costs are even higher for some employers, with more than 1 in 10 hiring managers (16%) reporting $100,000 or more per year in turnover expenses.
  • For companies with increased turnover this year, the main causes identified include better pay and/or benefits offered elsewhere (36%), employees resigning (35%), employees feeling overworked (33%), retirements (30%), increased workplace demands (29%) and better perks elsewhere such as summer Fridays and unlimited vacation days (28%).
  • Two-thirds of companies agree that employee turnover places a heavy burden on existing employees (64%). This is especially the case with large employers with 100 or more employees (75%) compared to small businesses with fewer than 10 employees (50%). With the added complexity of the current labour shortage, companies are having to lean heavily on their current employees.

 

•    Info provided by The Harris Poll commissioned by Express Employment Professionals

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Defining mental health during COVID-19

Depression. Anxiety. Addiction.

 

These issues have intensified over the course of the last few months as COVID-19 continues to take its toll on our mental health, just ask Angela Englander, a registered psychotherapist and trauma specialist who operates Ways to Wellbeing Therapy in Cambridge and Tillsonburg.

 

“I’ve had clients who were perfectly stable pre-pandemic and now have completely fallen apart,” she says, noting some are in the healthcare profession which is facing much strain as this health crisis continues. “I’ve talked to a lot of doctors and nurses who want to go on leave. These people are the webbing of our health system and if their mental health crashes, everyone is going to fall through that gap.”

 

Identifying what mental health is, as well as trauma and therapy, will form the base of her discussion at our YIP Growth Learning series event on November 19.

 

“People have such a small amount of knowledge they’re working from when it comes to mental health,” she says, adding the amount of stress people are under right now is skyrocketing as the second wave of the pandemic appears to be escalating.

 

According to a CTV report, a recent federal study has highlighted a jump in alcohol and drug use during COVID-19, as well as an increase in opioid deaths. Also, according to that same CTV story, overdose calls in Waterloo Region have spiked higher since August and 68 people have fatally overdosed so far this year compared to 63 deaths in 2019.

 

Angela says at the start of the pandemic in March adrenaline was high as people went into ‘crisis mode’, putting their emotions on the backburner as they adapted to this new reality.

 

“But the bigger risks will be over the next year because that excitement and adrenaline has started to wear out,” she says. “People are starting to feel more hopeless and facing depression and anxiety.”

 

Angela says the approaching winter will only add to that negative situation since unlike the past few months, many won’t have the option to go outdoors and enjoy the sunshine and nicer weather.

“I’ve already talked to people who say they’re experiencing SAD (seasonal affective disorder) and are already getting their winter blues and we’re only in October.”

 

Besides current concerns such as increased addiction issues and a rise in suicides, Angela fears the ripple effect of COVID-19 could manifest in other mental health problems over the next several generations.

 

“Many people may become germaphobes or even become agoraphobic,” she says, adding people must learn to accept the negative emotions they may be facing now in order to deal with them in a healthy way.

 

“We are a very emotion-phobic society. The truth is you have to be willing to step towards those emotions and feel them and accept the reality that is.”

 

During her YIP presentation, Angela hopes to break down how the brain functions into several categories pertaining to mental health and outline how trauma works.

 

She intends to provide participants with some valuable takeaways.

 

“They’re going to get a lot of self-awareness and coping skills,” says Angela, noting more typical coping skills such ‘date nights’ with a partner or hanging out with a few family members may not be sufficient enough for some during this pandemic.

 

She says self-care and emotional awareness will play key roles in the presentation in hopes of giving people more understanding.

 

“No one is above this virus,” says Angela.

 

Our YIP Growth Learning series virtual event ‘Mental Health for Young Professionals’ sponsored by Deluxe will take place Thursday, Nov. 19, from 9-10 a.m. For more, visit: https://bit.ly/3efsfGG

 

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3 New Books to Help You Lead This Fall

Fall often feels like more of a fresh start than the New Year. For those working in academia or attending graduate programs, whose fiscal calendars begin again in October, or folks with kids that recently started their school year, the fall is a time of new beginnings. In many places, the weather shifts and there’s a certain crispness to the air that puts a pep in the step and increases focus and motivation.

 

Now is a great time to refresh your leadership as well. To add to the excitement of fall, here are three new book releases that will help you rejuvenate your leadership.

 

1. Reinforcements: How to Get People to Help You by Heidi Grant

Somehow, asking for help is the hardest thing in the world, especially for Type-A leaders. In her new book, author Heidi Grant, Ph.D., explores that while we hate to ask for help, most people would like to be helpers. She uses storytelling to deliver an extremely practical take on how to manage your team so they are contributing in the most helpful ways that feel meaningful to them, and effective for you.

 

2. Farsighted: How We Make the Decisions That Matter the Most by Steven Johnson

Oh, decision-making. This can be either a natural skill for one leader, or a fear-inspiring one for another. In his latest work, Steven Johnson dives into what tools are needed to conquer the complexities of decision-making, particularly for creatives. The key piece that Johnson explains and explores is that impactful decision-makers don’t just go with their gut all the time—they have a future-focused mindset that informs their decision-making process that will transform their organization.

 

3. Why The Best Are The Best: 25 Powerful Words That Impact, Inspire, And Define Champions by Kevin Eastman

After nearly 40 years in basketball, 13 of which in the NBA, Kevin Eastman has seen teams and leaders rise and fall. In his newest book, he details what has made these champions and championship teams effective, and translates that to everyday leaders. Through up-close-and-personal stories and practical strategies, Kevin will inspire you to give your team and personal leadership a jumpstart.

 

Recommendations received from Leadercast

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Strong Mentorships

If you were to ask yourself who were your best mentors in your life, I’m sure several people would come to mind from your childhood to even a person you currently see on a daily basis. Perhaps they were a great school teacher, a coach, an academic program advisor, or a supervisor from your first summer job. When you think about those mentors, can you truly remember what exactly they said to you that made you feel ...Supported? Inspired? Captivated? Chances are you don’t remember what they said, or what their hairstyle was, what they were wearing or their overall mannerisms. Often what shines though and has us thinking and reflecting about our time with them is how they made us FEEL. They encouraged, inspired, motivated, and enabled us to see a part of the world that we had not yet been exposed.


Now I’m going to ask you to reflect on another mentoring note – who were your WORST mentors in your life? Who were the tedious teachers, the exhausting coaches, the leaders with lack of patience or who showed favoritism to team members and did not foster teamwork? Those are unfortunately the people who had a large effect on your life in terms of your goals and your career choices. They may be a current co-worker or employer who doesn’t like to your ideas, micro manages you, and frustrates you to the point that you can’t focus on your actual work tasks. Fortunately, there is a silver lining to these negative individuals whom you have crossed paths in your life. It is the negative influence leaders who you should remember, and strongly take note of the choices they make since their role in your life demonstrates an exact OPPOSITE model of who you want to be when you are a leader, a mentor and a role model. Harness the energy, emotions and time you have had for these individuals and in turn, know that you will make choices as a leader to promote the passion of life-long learning, engage in new ideas and be patient as everyone cultivates into professionals and agents of change at a different rate.


I share these thoughts on positive and negative influence leaders in our lives because it is a great responsibility to be a mentor to others. It’s also a privilege. I have had the opportunity to not only mentor fellow colleagues but also be linked with a post-graduate school to be a preceptor to a specific student for 4, 6, and 8 week placements at a time. These weeks can feel more exhausting than a normal work week because all of your moves are being watched by a young professional starving to grow and make a contribution to the real world. Being a professional leader is often focused on the student in training yet what happens in a positive mentor/protégé relationship is that the mentor is the one who learns just as much as the student. I love when students/young colleagues ask me questions such as “Can you tell me why you decided to complete that task first?” or “How did you come to make that decision?” because these are the questions that we often forget to ask ourselves on a daily basis in the midst of our busy lifestyles and careers.


So the next time you are asked to take on a student or a new colleague in training, please don’t hesitate to help as you will benefit in your career as well. Mentorship is a beautiful experience full of reflection and engagement of both parties, bringing everyone to a level of asking more questions and deeper understanding of their careers – and quite possible themselves.  Remember, you could be that positive, influential role model that this young professional needs.
 

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Secrets of Successful Leadership

Being a leader may come natural to some, being a successful leader is an entirely different story. Orrin Woodward once said, "Average leaders raise the bar on themselves; good leaders raise the bar for others; great leaders inspire others to raise their own bar." Below, I will share what I believe to be the secrets of successful leadership:


Lead by example – a successful leader is a person of authenticity, a role model, an influencer, someone that others follow because they want to, not because they have to. So, make an example out of yourself and demonstrate the energy and passion that you have for the work you want your team to do.


Communicate – a successful leader never assumes, instead they paint a really clear picture for the team to ensure that they are up to speed and in the know. Keep the momentum going, by re-visiting goals and encourage your team to share their successes and their challenges with each other, giving them every opportunity for growth.


Anticipate obstacles – a successful leader is ready for any road bump along the way, because there will always be road bumps! Be prepared to conquer obstacles and keep the team moving in the forward direction; a successful leader will not allow the team to lose momentum when a crisis occurs.


Keep your team engaged – ROLE PLAY if and when possible, and have some fun! If your team is not a close knit team, allow them to get to know each other. Trainings and team meetings are perfect opportunities for team building activities; present them with a challenge and allow them to work through it, and be excited about what they have just accomplished… together! 


Acknowledge - John Maxwell says, "A good leader is a person who takes a little more than his share of the blame and a little less than his share of the credit." Successful leaders always acknowledge their team and give credit whenever possible. A little ‘thanks’ and ‘great job’ goes a long way! Say it often.


Becoming a successful leader is not easy, being mindful of the attributes and actions listed above will definitely get you on the path to becoming one. For anyone still doubting that they can go from being an average leader to a great one, I will leave you with one last thought from Donald McGannon, "Leadership is an action, not a position." So what are you waiting for? It’s time to take action!
 

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